Budget, booking crew, negotiating contracts, studios, casting, location research and scouting, travel and shoot logistics
Budget: Whether it's 1K or 200K, there is always a creative way to make your budget work. Building a shoot plan and mood board that matches your vision and budget is critical.
Booking Crew: I will present optioned crew (photographer, location, casting, stylist, prop stylist, hair & makeup), anyone needed that fits within your budget, to your team and together we can curate a winning team.
Negotiating Contracts: We will create a project scope for all content from the beginning. Contracts for each crew member booked will be drawn up, negotiated, and signed. Each contract will include full shoot detailed, scope of work agreed upon, and a constant usage agreement.
Locations: I will find and present location or studio options based on the creative. A location can make or break a shoot. Geographic location, lighting, esthetic, and budget must come together seamlessly. I have researched, scouted, and booked thousands of shoot locations throughout the years; I have a bank of preferred options and am constantly searching for more. Shoot permitting included.
Travel Logistics: Include anything from crew cars to set to hotel room blocking for a travel shoot. Will work with each crew member to ensure a pleasant travel experience within the budget and an on-time shoot day.
Logistics: Any and all small logistics that create a successful shoot will be taken care of. Catering, creative folders for crew members, scouting decks, and day of scheduling.
Content planning, mood boards, shot list creation, on-set art direction, post image selection and strategic planning.
Content Planning: Strategically outlining and organizing the visual elements, themes, and concepts for a photoshoot or campaign. Encompassing an overall message, style, and purpose of the content to be produced.
Mood Boarding: Craft visual collages that gather images, colors, textures, and other visual elements to help communicate the desired mood or aesthetic for a project. This deck serves as a reference point for the creative team to ensure a unified vision.
Shot List Creation: Create a detailed plan specifying the sequence of shots to be captured during the photoshoot. This pla outlines the scenes, compositions, and details required to achieve the desired visual narrative and capture all necessary images.
On-set Art Direction: Providing guidance and creative direction during the actual photoshoot. It includes overseeing the positioning of elements, ensuring visual consistency with the established concepts, making real-time decisions to achieve the desired outcome, managing the full crew, and ensuring that the photoshoot runs smoothly and efficiently.
Post Image Selection: Review and choose the best images from a photoshoot for further processing and inclusion in the final deliverables.
Strategic Planning: A forward-looking approach that harmonizes artistic creativity with the organization's larger goals, aiming for a symbiotic relationship between visual expression and strategic impact. Planning image placement for the most significant impact and ROI.
Photographers, directors, wardrobe stylists, prop stylists, talent, hair & makeup, set designer, production assistants
Bringing together a creative team that works well together and shares the same vision is crucial for several reasons in the context of any creative project:
Unified Vision and Consistency: A cohesive and shared vision ensures that all members of the creative team are aligned on the overarching goals and style of the project. This helps maintain consistency in the creative output, from concept to execution, resulting in a more polished and impactful final product.
Efficient Collaboration: Collaboration becomes more efficient when team members understand and appreciate each other's perspectives and strengths. A well-coordinated team can seamlessly integrate their skills and expertise, leading to smoother communication and workflow throughout the creative process.
Enhanced Creativity and Innovation: A team with a shared vision will likely foster an environment that encourages creativity and innovation. Members feel comfortable contributing ideas, experimenting with new concepts, and pushing creative boundaries when they know their colleagues are on the same page.
Adaptability and Problem-Solving: In the dynamic and fast-paced environment of a photoshoot, unexpected challenges can arise. A team that works well together is better equipped to adapt to changes and collectively problem-solve. The ability to handle unforeseen circumstances is enhanced when team members understand each other's strengths and working styles.
Have Fun: Enjoy the work we are putting out into the world.
Efficient project management involves optimizing resources—time, personnel, and budget—to ensure the timely and cost-effective completion of the project.